EU AI Act after the Digital Omnibus: what was delayed and what applies now
High-risk deadlines moved, but chatbot disclosure and AI-content marking are already live. The new timeline, who it reaches, and the engineering work for product teams.
By KINETECH11 min read
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Regulation (EU) 2026/1744, the “Digital Omnibus on AI”, entered into force on 27 July 2026 after publication in the Official Journal on 24 July. It amends the EU AI Act and, most visibly, postpones the high-risk rules: stand-alone Annex III systems now apply from 2 December 2027 and product-embedded Annex I systems from 2 August 2028.
The delay is easy to misread. The Article 50 transparency duties for chatbots and AI-generated content were not postponed and have applied since 2 August 2026, with fines of up to €15 million or 3% of worldwide turnover. This guide sets out the new timeline, who is in scope (including Indian companies serving EU users) and the product work involved. It is an engineering-focused summary, not legal advice.
Key takeaways
- The Digital Omnibus (Regulation (EU) 2026/1744) entered into force on 27 July 2026 and amends the AI Act.
- High-risk obligations moved: Annex III systems to 2 December 2027, Annex I product-embedded systems to 2 August 2028.
- Article 50 transparency duties have applied since 2 August 2026; generative systems already on the market before that date have until 2 December 2026 for machine-readable marking.
- The AI Act reaches providers placing AI systems on the EU market regardless of where they are established, so non-EU companies with EU users need to check their position.
- For product teams the immediate work is AI-interaction notices, machine-readable marking of generated media, deepfake disclosure and provenance logging.
What is the Digital Omnibus on AI?
The Digital Omnibus on AI is Regulation (EU) 2026/1744, adopted on 8 July 2026, published in the Official Journal on 24 July and in force since 27 July 2026. It amends the AI Act (Regulation 2024/1689), the EASA Regulation and the Machinery Regulation, mainly to delay high-risk deadlines and simplify compliance for smaller firms.
Not legal advice
This article summarises public sources for product and engineering teams. It is not legal advice. Transition dates and SME relief should be confirmed against the Official Journal text and with qualified counsel for your specific products and markets.
Beyond the postponements, the Omnibus makes several substantive changes. According to the EUR-Lex text and summary:
- A new Article 5 prohibition covers AI systems that generate realistic non-consensual intimate imagery of identifiable people or child sexual abuse material.
- AI literacy is softened. Article 4 becomes a duty to “take measures to support the development of AI literacy” of staff, rather than ensuring a specific level.
- SMEs and small mid-caps (SMCs) are defined as categories with simplified paths, such as simplified technical documentation, and quality-management flexibility extended to all SMEs.
- The AI Office gains exclusive supervisory competence over AI systems built on general-purpose AI models from the same provider and over very large online platforms, and runs a Union-level regulatory sandbox.
Obligations for general-purpose AI model providers, which applied from 2 August 2025, are unchanged, according to Gibson Dunn’s analysis.
What is the new EU AI Act timeline?
After the Omnibus, the key dates are: general-purpose AI model duties since 2 August 2025; Article 50 transparency since 2 August 2026; 2 December 2026 for legacy generative systems to add machine-readable marking; 2 December 2027 for Annex III high-risk systems; and 2 August 2028 for high-risk systems embedded in Annex I products.
| Date | What applies | Changed by the Omnibus? |
|---|---|---|
| 2 Feb 2025 | Article 4 AI literacy duty | Softened to supporting staff AI literacy |
| 2 Aug 2025 | General-purpose AI model obligations | No |
| 27 Jul 2026 | Omnibus in force; new Article 5 prohibition added (transition date: see below) | New |
| 2 Aug 2026 | Article 50 transparency duties (AI interaction, content marking, deepfake and public-interest text disclosure) | Core duties unchanged |
| 2 Dec 2026 | Article 50(2) marking for generative systems placed on the market before 2 Aug 2026 | New four-month transition |
| 2 Dec 2027 | Stand-alone high-risk systems (Annex III) | Yes, from 2 Aug 2026 |
| 2 Aug 2028 | High-risk systems embedded in regulated products (Annex I) | Yes, from 2 Aug 2027 |
One date is less settled. Gibson Dunn’s analysis of the political agreement (27 May 2026, before formal adoption) describes a transitional period to 2 December 2026 for the new Article 5 prohibition; secondary sources disagree on the details. If your product generates images or video of people, confirm this against the Official Journal text rather than relying on a summary, including ours.
What does Article 50 require right now?
Article 50 has applied since 2 August 2026. Providers must tell people they are interacting with AI unless that is obvious, and must mark synthetic audio, image, video and text in a machine-readable way where technically feasible. Deployers must disclose deepfakes, emotion recognition and AI-generated text on matters of public interest.
Jones Walker’s summary (16 July 2026) breaks the duties down as follows:
| Duty | Who | What it means | Main exception |
|---|---|---|---|
| AI-interaction disclosure | Provider | People must know they are interacting with an AI system | Already obvious to a reasonably well-informed, observant person |
| Machine-readable marking | Provider | Synthetic audio, image, video and text marked as artificially generated or manipulated | To the extent technically feasible |
| Emotion recognition and biometric categorisation notice | Deployer | Inform people exposed to the system | As set out in the Act |
| Deepfake disclosure | Deployer | Disclose artificially generated or manipulated image, audio or video content | Tailored treatment for artistic, satirical or fictional work |
| Public-interest text disclosure | Deployer | Disclose AI-generated text published to inform the public on matters of public interest | Human review or editorial control by a responsible party |
Breaches can attract fines of up to €15 million or 3% of annual worldwide turnover, whichever is higher, with a lower ceiling for qualifying SMEs. On 8 July 2026 the Commission confirmed that its facilitated Code of Practice adequately covers Articles 50(2), (4) and (5). Following the Code helps demonstrate compliance, but Jones Walker notes it is not conclusive.
Who does it affect, including Indian companies with EU users?
The AI Act applies to providers placing AI systems on the EU market or putting them into service there, regardless of where the provider is established. An Indian, US or other non-EU company whose chatbot, content generator or AI feature reaches EU users should assume Article 50 may apply and check its role.
Two roles matter most for transparency. The provider builds the AI system or puts it on the market under its name, and owns AI-interaction disclosure and machine-readable marking. The deployer uses the system in its own product or service, and owns deepfake, emotion-recognition and public-interest text disclosure. Many software companies are both.
Common situations for Indian product and services companies
- SaaS with EU customers. A support chatbot or writing assistant inside your product, sold to EU users, likely makes you a provider for Article 50 purposes. Add the AI-interaction notice and check that generated media is marked.
- Building for an EU client. If you build an AI feature that your client launches under its brand, map who is provider and who is deployer in the contract, and agree who implements disclosure and marking.
- Using a model API. Calling a foundation model does not remove your obligations for the system you ship. Check what the model provider already marks, and make sure your pipeline does not strip it.
- Smaller firms. The new SME and SMC categories bring simplified paths, but they relax documentation, not the core transparency duties.
Our view: treat these points as questions to put to counsel, not conclusions. Role allocation depends on facts such as branding, control and how the system is distributed.
What does Article 50 mean in engineering terms?
In practice Article 50 becomes four engineering tasks: a clear AI notice in conversational interfaces, machine-readable marks on generated media and text where feasible, user-facing labels for deepfakes and published AI text, and logging that proves which outputs were generated, by which model, and whether a human reviewed them.
| Duty | Engineering task | Pitfall to avoid |
|---|---|---|
| AI-interaction disclosure | Persistent “you are chatting with an AI assistant” label at the start of and during the conversation; same for voice | Hiding the notice in terms of service or after the first reply |
| Machine-readable marking | Embed provenance metadata or watermarks in generated images, audio, video and text; record the model used | Image resizing, transcoding or copy-paste pipelines that strip metadata |
| Deepfake disclosure | Visible label on generated or edited media of real people, places or events | Relying only on invisible marks for a duty that requires disclosure to viewers |
| Public-interest text | Flag AI-generated articles; record editorial review where you rely on the exception | Claiming editorial control without an auditable review step |
| Evidence | Provenance log: output ID, model, timestamp, reviewer | No way to answer “was this generated?” six months later |
Model providers are already marking outputs
Some upstream providers now do part of the marking for you. Anthropic says it adds a watermark, a numerical way of determining the likelihood that Claude was involved in writing a piece of text, to the outputs of its models released after 2 August 2026. Its detection tool is available to eligible organisations such as regulators, media, fact-checkers and researchers, and to enterprises obliged to verify watermarking for their own compliance; The Next Web describes it as a private preview.
That helps, but it does not cover every case. Check which of your providers mark which output types, avoid post-processing that destroys the marks, and do not assume an upstream watermark discharges your own disclosure duties as a deployer.
How should teams use the high-risk delay?
Use the extra time to inventory, not to wait. Identify which of your AI systems could fall under Annex III areas such as hiring, credit, education or biometrics, then build risk management, documentation and human-oversight practices incrementally. 2 December 2027 is a legal deadline; enterprise buyers and procurement teams will ask for evidence earlier.
- List every AI system and feature in production or on the roadmap, with its purpose, users, markets and model provider.
- Screen against Annex III use cases. Systems used in hiring, credit decisions, education and biometrics deserve a closer legal review.
- Start the documentation habit now: data sources, evaluation results, known limitations and human-oversight design for each candidate system.
- Check SME or SMC eligibility and whether simplified documentation applies to you.
- Watch product-embedded systems separately. If your AI ships inside machinery or other Annex I products, the date is 2 August 2028.
What this means for teams building now: a compliance checklist
If you ship generative or conversational features to EU users, the transparency work is due now, not in 2027. Add AI notices, mark generated content, label deepfakes, log provenance and assign provider and deployer responsibilities in contracts. Then use the high-risk delay for an inventory. Confirm all of it with counsel; this is not legal advice.
This quarter
- Add a clear AI-interaction notice to every chatbot, voice assistant and AI agent that talks to users.
- Audit generated images, audio, video and text for machine-readable marking; fix pipelines that strip metadata.
- If any generative feature was on the market before 2 August 2026, finish marking before 2 December 2026.
- Add visible labels for deepfakes and a documented editorial-review step for AI-written public-interest content.
- Start a provenance log for generated outputs.
- Confirm that no feature could generate non-consensual intimate imagery or CSAM, and add safeguards.
- Put staff AI-literacy measures in place; the revised Article 4 duty already applies (since 2 February 2025, per Gibson Dunn).
Before mid-2027
- Complete the Annex III inventory and get a legal view on borderline systems.
- Update client and vendor contracts to state who is provider and who is deployer.
- Review the Commission’s Code of Practice for Articles 50(2), (4) and (5) and decide whether to align with it.
If you are deciding how much autonomy to give an assistant, our comparison of AI chatbots and AI agents covers the design trade-offs. For help building disclosure, marking and provenance logging into your product, our generative AI team works on exactly this.
Frequently asked questions
Yes, for stand-alone high-risk systems. The Digital Omnibus, Regulation (EU) 2026/1744, moved Annex III high-risk obligations from 2 August 2026 to 2 December 2027, and obligations for high-risk AI embedded in Annex I products from 2 August 2027 to 2 August 2028. Article 50 transparency duties were not postponed and have applied since 2 August 2026.
Providers must ensure people know they are interacting with an AI system, unless that is already obvious to a reasonably well-informed and observant person. In practice that means a clear notice at the start of a chat or voice interaction. Providers of generative systems must also mark synthetic outputs in a machine-readable way where technically feasible.
Article 50(2) requires providers to mark synthetic audio, image, video and text in a machine-readable format detectable as artificially generated, to the extent technically feasible. Generative systems already on the market before 2 August 2026 have until 2 December 2026. Deployers must also disclose deepfakes and AI-generated text on matters of public interest, unless an exception applies.
Breaches of the Article 50 transparency duties can lead to fines of up to €15 million or 3% of annual worldwide turnover, whichever is higher. A lower ceiling applies to qualifying SMEs. Following the Commission’s Code of Practice for Articles 50(2), (4) and (5) helps demonstrate compliance, but it is not conclusive proof.
It can. The Act applies to providers placing AI systems on the EU market or putting them into service there, regardless of where the provider is established. An Indian company whose chatbot or generative feature is offered to EU users should check whether it is a provider or deployer and take legal advice on its obligations.
It is Regulation (EU) 2026/1744, adopted on 8 July 2026 and in force since 27 July 2026. It amends the AI Act to postpone high-risk deadlines, add a prohibition on AI that generates non-consensual intimate imagery or child sexual abuse material, soften the AI-literacy duty, create simplified paths for SMEs and small mid-caps, and strengthen the AI Office.
Sources
- Regulation (EU) 2026/1744 (Digital Omnibus on AI) — EUR-Lex, Official Journal of the EU, 2026-07-24
- Yes, August 2 Still Matters: The EU Approved a High-Risk AI Delay, but Most Transparency Obligations Remain — Jones Walker, 2026-07-16
- EU AI Act Omnibus Agreement — Postponed High-Risk Deadlines and Other Key Changes — Gibson Dunn, 2026-05-27
- Claude Fable 5.1 and Claude Mythos 5.1 — Anthropic, 2026-09-01
- Anthropic releases Claude Fable 5.1 and Mythos 5.1, cutting cache read prices by 75% — The Next Web, 2026-09-01
Published by KINETECH, a digital product and AI development company in Pune, India. More guides
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